![]() While premium brand competitors Daimler and BMW have cultivated car-sharing initiatives over many years, Volkswagen’s MOIA brand has been slow to make traction, with the We Share Electric Vehicle (EV) sharing initiative not expected until next year. ![]() Volkswagen: The deal with Mobileye and Champion will bring a vital boost to Volkswagen’s fledgling MaaS efforts.The announcement by this mobility-oriented JV not only gives insight into the shape of future MaaS deployments but also gives a clearer understanding of the strategies held by the constituent members: ![]() The triangular partnership sets out a blueprint for how Original Equipment Manufacturers (OEMs), autonomous platform developers, and fleet management providers can cooperate to bring autonomous vehicles to market and to pursue new revenue opportunities in the Mobility as a Service (MaaS) market. Volkswagen will provide an electric vehicle platform into which Mobileye will integrate a “turnkey” autonomous platform consisting of the necessary hardware and software components to enable full automation, while Champion Motors will handle fleet management and maintenance. In October 2018, Volkswagen, Mobileye, and Champion Motors announced a Joint Venture (JV) called “New Mobility in Israel” to deploy a fully driverless ride-hailing service in Israel, with development and limited rollout scheduled for 2019 followed by full operational deployment in 2022. OEM, Autonomous Platform Developer, and Fleet Manager: The Perfect MaaS Joint Venture
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